Truth II: Become a Connector
People who work together will win, whether it be against complex football defenses, or the problems of modern society.
- Vince Lombardi
It is very important for salespeople to become connectors. Most people think their close friends are most important but in reality, your friends live in the same world as you do. It is important that you become connected to people who are outside your world or sphere of influence in order to have your message reach as many people as possible. Connectors know a lot of people and therefore have a lot of influence when they have a message to convey.
Are you a Connector? Connectors are people who make something spread by word of mouth. They are exceptional people who are capable of starting epidemics by having the skills and personality that enables them to persuade people to agree with them. To become successful in sales you need to become connected and you need to learn how to enthusiastically spread your message so that it is as contagious as an epidemic. How do you become a Connector? There are several ways to become connected and spread your message in a powerful and effective way.
How to Become a Connector:
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Make Sure Your Message Sticks
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Use Word of Mouth Advertising
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Know that Behavior is Contagious
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Believe in the Power to Make Change
The Ten Sacred Truths in Your Journey to Greatness
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